What is SEO?
SEO, or Search Engine Optimization is the process of modifiying a website to rank higher on search engine results pages (SERPs) for targeted keywords or keyphrases. People often use search engines to find products or services they are interested in. In turn, businesses would like to be found by these potential customers. Unfortunately for businesses, there is a limited amount of space on the search engine results page, and searchers rarely get past page 3 or the results, given 10 results per page. If there are more than 30 businesses whose products or services are described by a keyword or keyphrase (which there almost always are) a competition is created for the highest position on the listing. Adujstments made to improve the position or ranking fall within the realm of SEO (search engine optimizaton.
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Bay Area Search Engine Optimization
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